Successful Country Lifestyle & Farm Property Sales


In this section you’ll find examples of successful country lifestyle, farm and agribusiness property sales facilitated by Jason Hellyer and / or the Ray White Rural network. The implementation of the processes used within these examples, if implemented correctly, will help you sell your country lifestyle & farm property in the shortest possible time for the best possible price.

For assistance with marketing your country lifestyle, farm or agribusiness property please contact Jason Hellyer on 0403 043 571 or send an email by clicking here.


Successful country lifestyle property sale

‘Eagles Rise’ – Clonbinane, Victoria (September 2019)

  • Property / Asset Type: Rural lifestyle property
  • Marketing Method: Sale by Deadline (deadline imposed)
  • Marketing Reach: State & National (print & online Digital Dias*)

With sweeping 180 views of the Great Dividing Range, Mount Piper and Clonbinane Valley below, ‘Eagles Rise’ is an opulent 52* acre rural-lifestyle retreat located just over an hour* from the bustle of Melbourne’s CBD.

Facing north, the award winning architecturally designed home features floor to ceiling windows that fill each main room with a kaleidoscope of morning sun and dappled sunset colours. Tastefully decorated throughout with wonderful integration of natural and recycled timbers, sandstone featured walls, ‘Terrazzo Style’ hydronic heated concrete polished floors and clever use of exposed steel, you’ll feel the stress of the working week drift away as you begin to unwind in this naturally beautiful setting.

The Result

Eagles Rise sold immediately after the deadline for a figure above $1.4 million. The sale price and short period of time it took to sell the property was a record for the region.

The marketing campaign for Eagles Rise achieved more than 334,000 online views. We received more than 50 enquiries and conducted 13 property inspections across 4 weeks with 3 groups submitting offers to purchase Eagles Rise.

Client Testimonial – Ms. Jo Nicholls

“I engaged Jason Hellyer after doing comprehensive research regarding the best agent to sell my lifestyle country retreat.

Jason was incredibly easy to deal with, efficient, factual and honest and I found the lack of ‘real estate spiel’ refreshing.

In the current economic market and given the location of my property I had expressed to Jason I was not expecting a quick sale. His drive and efficiency in marketing the property met with a buyer in 4 weeks, surpassing all expectations. Given there were several interested parties, I think this highlights Jason’s people skills and ability to negotiate for the vendor and the purchaser”

Property Video – click here to view an example of the property video.

*Digital Dias is an online digital package exclusive to Ray White Rural agencies. 

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.


 ‘Paringa’ – Munro, Victoria (July 2018)

  • Property / Asset Type: Angus breeding / irrigated fodder cropping
  • Marketing Method: Auction (deadline imposed)
  • Marketing Reach: National & International (print & online Digital Dias*)

‘Paringa’ is a versatile 569.12* hectare (1406.32*acre) agribusiness operation with secure water entitlement and extensive irrigation infrastructure.

Paringa comprises a fertile mix of river flat, Fernbank and Perry sandy loams. The diversity of soil types coupled with the property’s scale and water assets underpins a successful Angus breeding, fattening and year-round irrigated fodder crop program..

The Result

Paringa sold at auction for $550,000 above the vendor’s reserve price.

Paringa’s marketing achieved a remarkable 479,453 online views. We recorded nearly 40 direct enquiries, conducted 12 individual group inspections, 37 people attended the auction with 3 groups bidding for the property.

Client Testimonial – Mrs. Julie Vardy

“I’d just like to take this opportunity to thank you and your colleagues, in conjunction with Michael, from Wyndham Real Estate, on the successful auction you organised for me last Friday.

Right from my first meeting with you, Michael and Graham, from Brand Territory, I was put at ease with your quiet confidence of a successful auction. You took me and my son, Ryan, through the different scenarios. Showed us how you reach out to prospective buyers with the various advertising and media forums.

Each week you sent through reports on all the different advertising results – how many hits on the websites, email and phone enquiries and inspections, this gave us confidence that we had made the right decision to spend so much on the advertising, because there was so much interest in our property.

Thank you again.

Regards Julie”

Property Video – click here to view an example of the property video.

*Digital Dias is an online digital package exclusive to Ray White Rural agencies. 

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.


‘Hareeba Park’ – Bundalong, Victoria

  • Property / Asset Type: Cattle back-grounding / intensive farming
  • Marketing Method: Auction (deadline imposed)
  • Marketing Reach: National & International (print & online Digital Dias*)

Hareeba Park is located in the North East of Victoria, situated 68km* from the major township of Albury/Wodonga, 20km* from Victoria’s famous Rutherglen wine region, 46km* from Wangaratta and 15km* from Yarrawonga/Mulwala.

Hareeba Park is a 288ha* (712* acre) cattle back-grounding operation, finishing and fattening up to 500 head of cattle for market every quarter.

The Problem

Hareeba Park failed to sell at auction 18 months earlier.

In collaboration with the vendor a review of the vendor’s previous marketing campaign identified the property was marketed incorrectly. The review identified;

  • Hareeba Park was presented as a lifestyle property when its real strength was cattle back-grounding / intensive farming.
  • The visual presentation of the property online and in print was very poor.
  • The level of detail associated with the original presentation was very poor.
  • The property wasn’t extensively marketed. 

The Fix

  • Despite the property failing to sell at auction 18 month earlier, auction was once again chosen as the preferred method of sale.
  • All earlier marketing associated with the failed auction campaign was immediately removed from the internet.
  • Professional photographs and video footage of the property focusing on the cattle back-grounding / intensive farming qualities of Hareeba Park were taken and used for all marketing.
  • Written content was completely overhauled with emphasis on the cattle back-grounding / intensive farming qualities of Hareeba Park.
  • A comprehensive Information Memorandum (IM) for Hareeba Park was created.
  • A comprehensive national and international marketing campaign was implemented including Ray White Rural’s exclusive *Digital Dias package.

The Result

Hareeba Park sold at auction.

Throughout the campaign Hareeba Park received multiple enquiries and inspections. With multiple bidders attending the auction on the day the property was sold to a group involved in the cattle industry. 

Client Testimonial – Jamie 0428 579 186.

Property Video – click here to view an example of the property video.

*Digital Dias is an online digital package exclusive to Ray White Rural agencies. 

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.


‘Flinders Island Meat’ – Flinders Island, Tasmania

  • Property / Asset Type: Abattoir & butchery
  • Marketing Method: Expression of Interest (deadline imposed)
  • Marketing Reach: National & International (print & online Digital Dias*)

Flinders Island is situated above the north east coast of Tasmania, approximately 213km by ferry from the Tasmania town of Bridport.

The island’s isolation, small population base and historical evidence of island property remaining on market longer than 12 months called for a marketing strategy that would overcome these issues.

An ‘Expression of Interest’ campaign with a call to action deadline marketed nationally and internationally across print, digital and database mediums resulted in multiple enquiries and inspections prior to the campaign deadline.

Multiple ‘Expressions of Interest’ offers were received with the final offer accepted within 60 days of the commencement of marketing.

Client Testimonial – Contact James Maddern, Flinders Island Meat, (03) 8393 0910.

Property Video – click here to view an example of the property video.

*Digital Dias is an online digital package exclusive to Ray White Rural agencies. 

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.


‘Mountain Chalet’ – Bright, Victoria

  • Property / Asset Type: Lifestyle property
  • Marketing Method: Expression of Interest (deadline imposed)
  • Marketing Reach: National & International (print & online Digital Dias*)

In this case study the ‘Mountain Chalet’ located at 45 Caloutas Lane, Bright, sold for a figure greater than $1.1 million within 73 days of listing the property for sale.

The ‘Expression of Interest’ campaign with call to action deadline was marketed nationally and internationally across print, digital and database mediums. The call to action campaign resulted in multiple enquiries and inspections prior to the deadline. The successful purchaser from Victoria’s Mornington Peninsula noticed the property in one of Melbourne’s leading weekend newspapers.

The property valuations website PropertyValue.com.au (powered by CoreLogic) indicates the current median price for Bright at $425,000 with average days on market to sell at 110.

Vendor Report – click here to view an example of the campaign marketing report.

Property Video – click here to view an example of the property video.

*Digital Dias is an online digital package exclusive to Ray White Rural agencies. 

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.


‘Camilo Estate’ – Teesdale, Victoria

  • Property / Asset Type: Lifestyle property with boutique agribusiness
  • Marketing Method: Tender (deadline imposed)
  • Marketing Reach: National & International (print & online)

Camilo Estate was a 54.51ha lifestyle property situated approximately 104km (1 hour 30 minutes) west of Melbourne.

Bought by the vendors years earlier, the vendors invested considerable time, effort and money on structural improvements and development of an olive grove, olive oil processing facility and boutique wholesale olive oil distribution business.

The vendors felt it was important to showcase the boutique agribusiness opportunity coupled with the lifestyle aspect of the property. The vendor’s aspiration was to sell the 54.51ha lifestyle property, improvements and boutique olive oil business at a premium above local lifestyle property values.

A ‘Tender’ campaign with a call to action deadline was implemented supported with state, national and international print and online media.

The campaign received multiple enquiries leading to several inspections and ‘Tender’ applicants. The final offer accepted by the vendor was above their expectation.

Client Testimonial – click here to view the McGovern transaction.

To learn more about successful lifestyle and farm sales or to find out the possible value of your property please >> click here.